An Unflattened Identity and Change Knowledge Graph

sampling marketing method

concept · 1 mention

the practice of distributing free samples to create demand

Other senses of “sampling”

unspecified

Defining properties

Perspectives

Claims grouped by the voice that makes them.

William H. Ukers (author)

  • sampling has been abandoned packer of branded coffees ⟨wholesale coffee trade⟩
    The sampling method of creating a demand for merchandise has been tried in the wholesale coffee trade, only to be abandoned by the majority of packers
    judge verdicts (2)
    • groundedness 1.00 pass — The claim is directly supported by the passage. The opening sentence of the 'Coffee Sampling' section explicitly states that the sampling method 'has been tried in the wholesale coffee trade, only to be abandoned by the majority of packers,' which precisely matches the subject-predicate-object relationship presented in the claim.
    • qualifier_fidelity 0.90 pass — The claim is faithful to the passage. The quote is verbatim and accurate. The viewpoint is correctly identified as 'author' (the passage presents this as general knowledge/editorial statement, not attributed to a named source). The stance 'asserts' and sentiment 'neutral' match the passage's straightforward presentation. The context 'wholesale coffee trade' is correctly specified as given in the passage. Time qualifiers are appropriately set to null since the passage provides no specific temporal information. The only minor note: the claim says sampling 'has been abandoned' by the packer (singular object), while the passage specifies 'the majority of packers' (plural). However, this is a reasonable general statement reflecting the passage's claim about majority behavior, so it does not constitute unfaithfulness to the passage.
  • sampling is too expensive sampling
    assertsnegativesource: coffee-pg28500
    promiscuous sampling was found to be too expensive, in view of the comparatively small returns
    judge verdicts (2)
    • groundedness 1.00 pass — The claim is directly stated in the passage. The exact quote provided is from the text: 'promiscuous sampling was found to be too expensive, in view of the comparatively small returns.' The passage explicitly asserts that sampling was abandoned by most packers because it was too expensive relative to the returns it generated.
    • qualifier_fidelity 0.85 pass — The claim is mostly faithful to the passage. The quote is verbatim and accurately supports the claim. Sentiment (negative) and stance (asserts) are correct. Time qualifiers (all null) are appropriate since the passage provides no specific temporal scope. However, the viewpoint should be "packer" or "majority of packers" rather than "author" - the passage attributes this finding to the packers themselves ("abandoned by the majority of packers... was found to be too expensive"), not to the author's independent assertion. The passage presents the packers' collective judgment, not the author's original analysis.